Over the next 5 years, the alcoholic beverage industry in the US is set to grow over $300 billion at a CAGR of 4%. Half of the market (49.3%) comes from Wholesale purchases.
The growth in the industry is driven by:
the appearance of many new products
the rise of demand for craft drinks
the increase in the young-adult demographic.
The US market is segmented into three product groups:
Beer --> $117bn
Wine --> $72bn
Spirits --> $64bn
Some of the areas we specialize in:
Major US city research (New York, San Francisco, Boston, Los Angeles, etc.)
Consumer Brand Research
Product Testing
Market Sizing & Growth
Competitive Intelligence
B2B Qualitative Research to uncover market trends
Market Entry Strategy for foreign firms
Agilis Insights Principals believe in the power of Live Insights, to provide data & advice to our clients. This is why, over the past 28 years, we have gained experience in various fieldwork methods:
Online & Offline Focus Groups
In-depth interviews (phone, video, in-person, etc.)
Ethnographies
Online Surveys
Customer surveys
Message Boards
B2B Interviews
In-Home Use Tests
Central Location Testing
Don't hesitate to contact us at info@agilis-insights.com
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